Hospitality Smart

Across almost all industries, the need for personalisation is a major trend, and the hospitality industry is no different.

 

This is primarily driven by the rise of big data.

 

Meanwhile, a growing number of hotel guests want to be treated as individuals, rather than just another anonymous customer.

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Personalisation can be deployed in a variety of ways. Within hotels, for instance, returning customers can be automatically provided with similar services to last time they stayed, while they can also be personally greeted by a member of staff upon arrival, using GPS technology and booking data.

 

Furthermore, with the rise of smart devices, hotel guests can also be enabled to use their own devices and accounts on entertainment platforms.